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WE7 and Konami's Dirty Little Secret
- Thread starter Paco de Lucia
- Start date
I also think it's the stores more that Konami that need to get a message...
And I think that the 2 month period of "Dude, fuc|<, where's my freaking game, when will you get me my copy of WE", every day proved them that there is a market! at least enough to sell the copies that Konami produces
And I think that the 2 month period of "Dude, fuc|<, where's my freaking game, when will you get me my copy of WE", every day proved them that there is a market! at least enough to sell the copies that Konami produces
what marketing are you guys talking about, i havent seen any kind of marketing from EA either, never seen a single commercial for Fifa, not even some kind of printed ad , no nothing, and i seriously doubt fifa is doing good here after all, i mean, how many copies do you think it sold, like less than 100,000 probably? and thats the game thats got the licenses and stuff.. the problem isnt konami's marketing.. its just that noone gives a f1ck about soccer here and it makes me sad..
Paco de Lucia
Youth Team
You're so wrong
WARNING: This is a long, fascinating post if you're into the biz of successful games and the not so good looking future of WE. Otherwise, you're eyes will start bleeding.
From Wired: "The formula works internationally, with on-the-ground promotion for global releases like FIFA Soccer (a title published in 15 languages that, in some seasons, tops Madden as EA's best-seller worldwide)."
To answer you're question: Marketing is everything that a company does to get and keep paying customers: sales, distribution, hype, bribery, advertising, public relations, promotions, sponsorships, etc., etc.
The sports genre on PS2 accounts for $1 billion in annual revenues in the U.S. alone. So, if your in the business, you gotta figure out how to get some of that, right?
EA has 33 franchises that have sold more than 1 million units -- FIFA is TOPS.
Check out this hype from Wired magazine: "No game company has capitalized on the sports boom better than Electronic Arts. EA Sports, a division that accounted for nearly half the company's $1.5 billion in annual revenue last year, rules sports gaming...Yet there's more to EA's success than the products themselves. The company has crushed its competitors by figuring out how to market to a new class of gamers.
The bait is big-budget ad campaigns, teams of campus marketing guerrillas, traveling road shows, and a stream of trash-talking sports celebrities...
...Selling sports games is as much about communicating with consumers as it is about technology. With the release of every major title - timed to coincide with the start of the real season - EA unleashes a raft of commercials, print ads, and sponsorships to create an aura of cool...
Its stock has soared 30 percent over the past 12 months, even as the rest of the Nasdaq has tanked. EA's climb can be traced to the company's ability to expand its sports sales, thanks to the "annualized" revenue from gamers who return each year to plunk down $50 for the latest versions. The key to bringing those customers back year after year is marketing."
Now, compare that to my new "Real Konami News: It Aint Good" post.
And, if readers of this post are interested in this topic of what is marketing, why EA kicks competitors ass, etc., here's some more, just so we can compare with Konami's efforts:
"Athletes aren't the only celebrities jumping at the chance to work with EA. The company has been able to attract announcers as well as hip hop and alt-rock artists to score soundtracks for games. NBA Live 2003, EA's basketball game, features Snoop Dogg, Busta Rhymes, and Fabolous. Like the players, many of the artists are already part of the gaming culture.
"Athletes and musicians call EA every year to try to get their hands on the latest version of titles like Madden before they hit the stores. "The whole model is reversed. Those guys want the game as much as we're interested in benefiting from a relationship with them."
The celebrity factor brings a certain cache to the EA Sports brand, which helps in the lower-budget guerrilla efforts to build street cred.
The company signs up promoters at 50 colleges and universities, seeking out not hardcore gamers but students with a talent for networking. On-campus reps, working cheaply and often for course credit, are flown to EA's Redwood City, California, headquarters for a few days of training before fanning back out to organize tournaments, put games in the hands of fellow students, and spread the word about EA.
The same tactics are applied to urban street teams, a concept that EA borrowed from the music industry. The formula works internationally, with on-the-ground promotion for global releases like FIFA Soccer (a title published in 15 languages that, in some seasons, tops Madden as EA's best-seller worldwide) rugby, and even Australian-rules football.
All of this demonstrates that in a world where sports games are racing toward parity, it's not about what's in the game, it's about what consumers think is in the game. Unfortunately for Sega, that gives EA Sports an unfair advantage - one that Odiorne is quick to point out. "We absolutely crushed them in marketing," he says. "If the games are even, we win."
P.S. Wanna really know what marketing is?
Last winter Rockstar Games became so much a part of youth culture that ecstasy pills were found stamped with its stylized R logo. (The company says it had no knowledge or involvement.) "You see," said Donovan, "we're not competing with Konami, Hasbro, or Mattel. We're competing with Def Jam, Adidas, and New Line Cinema."
WARNING: This is a long, fascinating post if you're into the biz of successful games and the not so good looking future of WE. Otherwise, you're eyes will start bleeding.
From Wired: "The formula works internationally, with on-the-ground promotion for global releases like FIFA Soccer (a title published in 15 languages that, in some seasons, tops Madden as EA's best-seller worldwide)."
To answer you're question: Marketing is everything that a company does to get and keep paying customers: sales, distribution, hype, bribery, advertising, public relations, promotions, sponsorships, etc., etc.
The sports genre on PS2 accounts for $1 billion in annual revenues in the U.S. alone. So, if your in the business, you gotta figure out how to get some of that, right?
EA has 33 franchises that have sold more than 1 million units -- FIFA is TOPS.
Check out this hype from Wired magazine: "No game company has capitalized on the sports boom better than Electronic Arts. EA Sports, a division that accounted for nearly half the company's $1.5 billion in annual revenue last year, rules sports gaming...Yet there's more to EA's success than the products themselves. The company has crushed its competitors by figuring out how to market to a new class of gamers.
The bait is big-budget ad campaigns, teams of campus marketing guerrillas, traveling road shows, and a stream of trash-talking sports celebrities...
...Selling sports games is as much about communicating with consumers as it is about technology. With the release of every major title - timed to coincide with the start of the real season - EA unleashes a raft of commercials, print ads, and sponsorships to create an aura of cool...
Its stock has soared 30 percent over the past 12 months, even as the rest of the Nasdaq has tanked. EA's climb can be traced to the company's ability to expand its sports sales, thanks to the "annualized" revenue from gamers who return each year to plunk down $50 for the latest versions. The key to bringing those customers back year after year is marketing."
Now, compare that to my new "Real Konami News: It Aint Good" post.
And, if readers of this post are interested in this topic of what is marketing, why EA kicks competitors ass, etc., here's some more, just so we can compare with Konami's efforts:
"Athletes aren't the only celebrities jumping at the chance to work with EA. The company has been able to attract announcers as well as hip hop and alt-rock artists to score soundtracks for games. NBA Live 2003, EA's basketball game, features Snoop Dogg, Busta Rhymes, and Fabolous. Like the players, many of the artists are already part of the gaming culture.
"Athletes and musicians call EA every year to try to get their hands on the latest version of titles like Madden before they hit the stores. "The whole model is reversed. Those guys want the game as much as we're interested in benefiting from a relationship with them."
The celebrity factor brings a certain cache to the EA Sports brand, which helps in the lower-budget guerrilla efforts to build street cred.
The company signs up promoters at 50 colleges and universities, seeking out not hardcore gamers but students with a talent for networking. On-campus reps, working cheaply and often for course credit, are flown to EA's Redwood City, California, headquarters for a few days of training before fanning back out to organize tournaments, put games in the hands of fellow students, and spread the word about EA.
The same tactics are applied to urban street teams, a concept that EA borrowed from the music industry. The formula works internationally, with on-the-ground promotion for global releases like FIFA Soccer (a title published in 15 languages that, in some seasons, tops Madden as EA's best-seller worldwide) rugby, and even Australian-rules football.
All of this demonstrates that in a world where sports games are racing toward parity, it's not about what's in the game, it's about what consumers think is in the game. Unfortunately for Sega, that gives EA Sports an unfair advantage - one that Odiorne is quick to point out. "We absolutely crushed them in marketing," he says. "If the games are even, we win."
P.S. Wanna really know what marketing is?
Last winter Rockstar Games became so much a part of youth culture that ecstasy pills were found stamped with its stylized R logo. (The company says it had no knowledge or involvement.) "You see," said Donovan, "we're not competing with Konami, Hasbro, or Mattel. We're competing with Def Jam, Adidas, and New Line Cinema."
Cool article. But I doubt Konami is willing (or able) to go out on a limb and get Busta Rhymes to market their football game. And with Metal Gear Solid 3 on the way... man, fuhgedaboutit. That and Castlevania due this year... where the hell will WE fit in? It's waaay down the pecking order.
Even if Sega's product was good with their 2K1 raft of hgames, EA totally butt facked them the next two years with hype and marketing muscle. Konami needs to be smart and avoid this precedent. But they can't just rely on us to spread the word. They need to work.
If game marketing wasn't important, Konami, Superman N64 (which ranks as one of the worst games in history) would never have sold. Use your noodles.
Even if Sega's product was good with their 2K1 raft of hgames, EA totally butt facked them the next two years with hype and marketing muscle. Konami needs to be smart and avoid this precedent. But they can't just rely on us to spread the word. They need to work.
If game marketing wasn't important, Konami, Superman N64 (which ranks as one of the worst games in history) would never have sold. Use your noodles.
KONAMI is not EA. You people out of your minds?
KONAMI is like a lil' dev studio compared to EA.
EA = EA Big, EA Games, EA Sports
EA Sports = FIFA, NBA, NHL, NFL, Golf, etc.
EA = rich - the probably vomit money.
Money = everything
How do you people expect KONAMI to compete with EA?
KONAMI is like a lil' dev studio compared to EA.
EA = EA Big, EA Games, EA Sports
EA Sports = FIFA, NBA, NHL, NFL, Golf, etc.
EA = rich - the probably vomit money.
Money = everything
How do you people expect KONAMI to compete with EA?
how does AMD compete with Intel? How does Linux compete with microsoft?.. get a business idea is the first of all... get a decent marketing campaign going.. it doesnt have to be expensive.. and 3rd... stop with the nonsense.. of now we release here.. now in europe and now in america... because by the time it comes to the states.. everyone with a mod ps2 already owns the game and they are not likely to buy the same game again.
Paco de Lucia
Youth Team
You're not paying attention, and there will be a final exam. How does Konami compete with EA?
That's why I brought up the tiny little search engine that could at the start of this thread. How does one compete against Yahoo? Well, ask Google.
As Valioso pointed out. How do you compete against Intel, Microsoft, etc., etc. It ain't easy, but people are doing it.
Business competition in the 21st century is about massive disruptions. A company becomes a goliath and one day -- bamm --here comes an upstart and changes everything.
Of course, no of us here has the answer (that's why we're not getting paid the big bucks), but man, Konami gotta figure out how for the sake of WE!
About FIFA outselling everyother EA Franchise, you need to realize that soccer is the world's sport; not football, baseball, hockey, or basketball. It's made in 15 different languages, meaning there is a mass audience for the series, unlike other EA games. How well do you think Madden or NHL does internationally? You can make a case that the UK buys quite a few Madden titles, but the UK is not the world. FIFA is released everywhere, to a huge audience. That's why they sell so many.
im not surprised if out of those 2 Million, 1.5 Million were sold in Japan alone 
TristanAbbott7
Starting XI
I think.
I think he just means that there's not a lot of response in that poll to give much feedback. To get a good oveall impression I think you need quite a few more people. I'm surprised that anybody still likes baseball!!!
Originally posted by jumbo
ok bro, you're obviously a bit "limited" - if you know what i mean
I think he just means that there's not a lot of response in that poll to give much feedback. To get a good oveall impression I think you need quite a few more people. I'm surprised that anybody still likes baseball!!!
Ronaldoisagod9
Youth Team
$hit! It sold out here in Northern California. I never had to run around for an hour from store to store to find a copy of Fifa 2003...but I did have to do so for WE6I the day after release.
The FIFA RTWC Webmaster
Senior Squad
FIFA sells because EA knows how to market themselves and have the money to do so.