http://news.bbc.co.uk/sport1/hi/football/teams/a/arsenal/3932903.stm
How Real always get their man
By Sarah Holt
Real close in on Vieira
After four years in the hunt, Real Madrid could capture the elusive signature of Patrick Vieira this summer.
The Spanish club have already ticked Luis Figo, Zinedine Zidane, Ronaldo, David Beckham off their shopping list and Vieira is set to follow.
Just how do Real always get their man?
STRAIGHT TO THE MAN
It is claimed Real Madrid thrashed out individual deals with Figo, Zidane, Ronaldo and Beckham before opening official negotiations with their respective clubs.
At first glance, this practice contravenes Fifa rules, which forbid a club to approach any player without first seeking permission from their current employer.
This legal barrier can be skirted, however, by using people unconnected to the club to make contact with the player.
In theory it would make sense for a club to talk to the player first
Football agent Rachel Anderson
For example, in Vieira's case it has been reported that Figo's lawyer Luis Vicente - not Vieira's agent Steve Kutner - is a key figure in the deal to bring the midfielder to Spain.
But a club with Real's powerful reputation would not want that image to be dented by pursuing a player who has no interest in a move to the Bernabeu.
And who better than the player himself to tell Real if it is a case of unrequited love or if the feeling is mutual?
"A lot of people forget that a player who is under contract can only transfer if he wants to," football agent Rachel Anderson told BBC Sport.
"So in theory it would make sense for a club to talk to the player first.
"Of course this practice is frowned upon but how do you prove it actually happened?
"A potential buying club will get someone who is not directly associated with the club to talk to the player's representatives.
"They would discuss hypothetically if the player is interested in going to A or B country, or whether he prefers Chinese food or Italian."
ALL FOR ONE
It is no secret that Real Madrid are driven by a desire to build an unequalled team of "galacticos".
The lure of working with world-class players such as Brazilian duo Ronaldo and Roberto Carlos, Raul and France team-mate Zinedine Zidane must be hard for Vieira to ignore.
Beckham makes Vieira plea
Add to that public pleas from Zidane and David Beckham for the 28-year-old to join them and any player is likely to have his head turned.
"If a club has several star players then you can easily attract others," Anderson said.
"And the influence of those players also has a lot to do with whether a player moves or not.
"If there are players who are in the same national side or who they have played with before then a player would be inclined to go.
"It is important if a player is considering moving to another country that they already have a comrade there.
"It also is really beneficial to the club because they have a ready-made family in place to welcome the player."
PUTTING A SPIN ON IT
Real Madrid sporting director Emilio Butragueno only admitted on 27 July that the club were interested in Vieira.
But the Spanish club's interest was well known before then largely because of informed press speculation.
Real Madrid are understood to have close links to Spanish newspaper Marca and it was that paper which reported Vieira had agreed terms with the club.
"If you want things to be said outside of Fifa regulations and to the widest audience who better to tell than the media?" Anderson explained.
"It is totally unsettling for the player and his club but it's the idea of shaking the tree and seeing what comes down.
"To be honest, politicians could learn a lot from football people in terms of spin."
MONEY TALKS
A club's battle to own the player of their dreams is half won if he has been persuaded that he does want to sign for you.
The second question for any club is: "Can we afford him?"
Real Madrid may not have as much money as Roman Abramovich's Chelsea but, in their view, any price tag is negligible compared to the potential revenue from signing a world famous player.
Real Madrid opt for players with global marketability
Vieira might not have as much pulling power as Beckham but his marshalling skills on the pitch could help catapult Madrid to European success.
And that means more money and more world reknown for Vieira.
"Real tend to worry about paying the transfer fee later," said Anderson.
"They pay out big and then rely on subsequent image rights, marketing and personal player sponsors.
"Madrid do target players of exceptional ability and marketabiliy.
"And I believe there isn't a club in Europe who wouldn't want Vieira in their side."