I'm bored, so I'll post the story behind my moment.
In 1993 the J. League was formed with 2 Yokohama clubs (Yokohama Marinos and Yokohama Flügels), both sprouted up from existing JFL teams so they weren't brand new teams and both had entrenched followings.
The Yokohama Flügels never won anything, but still managed a strong following. They were always fighting with the top teams, but not winning any titles. In 1998 Sato Kogyo & All Nippon Airways (The Flügels main sponsors) announced it was pulling all financial backing, and, rather than dissolve the club or sell it to another potential investor (such as the supporters trust) the owner stuck a deal with Nissan Motors (major shareholder of crosstown rivals Marinos). That evening it was announced that the two clubs would merge with Flügels players becoming members of the Marinos squad, this is where the "F." in "Yokohama F. Marinos" comes from. This is similar to telling West Ham fans they have to support "Tottenham W.H. Hotspur" now.
Needless to say, the Flügels fans were less than happy. The fans physically invaded the ANA offices and demanded the team be revived. The media caught on, the suits were ****ting on themselves, but in the end the writing was on the wall and the club would be merged into YFM.
Despite all this chaos the Flügels did have one final game to play, on New Years Day 1999 they faced Shimizu S-Pulse in the Emperor's Cup final. In support of the fans the players took a courageous step and spat in their bosses faces by wearing black tape over the sponsor logos on their shirts. They won 2-1.
After this the fans organized a group to get their team back and gained an associate membership to the J. League so long as they could win promotion from the newly formed JFL. Through these efforts, Yokohama FC was born. Yokohama FC won the JFL title two seasons in a row and was promoted to J2. Motohiro Yamaguchi, once a Flügels player captained Yokohama FC to the win which secured promotion.
In their first J1 match they were beaten 2-1 by Urawa Reds, but their minds were clearly on week 2, the Yokohama Derby. Despite being out played and outshot, Yokohama FC's defenders produced an heroic effort to make sure Tomonobu Hayakawa's 7th minute strike was enough to see off the old enemy.
In one final twist Yokohama FC would defeat Urawa on the final day, just as Urawa had defeated them on the first day, and hand the title to Kashima Antlers, another Marinos rival.
They were relegated this year. But it doesn't matter. It was their year.
I thought it was a nice story to see passion and love trump money in an age of $40m transfers.