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EA Unveil Their Next Gen E3 Lineup[/font] [font=Verdana, Arial, Helvetica, sans-serif]
Author: Matt | Published: 8 Hours ago | Community Forums[/font]
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Electronic Arts today announced its next generation of game titles for the upcoming Electronic Entertainment Expo (E3) taking place in Los Angeles May 10-12, 2006. With a renewed focus on original and wholly-owned intellectual property EA will unveil an array of titles and the technology that drives gameplay innovation.
Shown exclusively behind closed doors, EA is presenting its recently announced next generation console action title out of EA Montréal, ARMY OF TWO; Will Wright's original PC work in progress, Spore; and the newest PC iteration in the acclaimed Command & Conquer series, Command & Conquer 3 Tiberium Wars.
The EA SPORTS line up will go behind closed doors in the EA SPORTS Lab highlighting the technology that fuels the gameplay innovations for the '07 lineup. Madden NFL 07 will be playable on the PlayStation 3 console, Xbox 360, PSP system, Nintendo DS and Nintendo Wii.
"EA is leading the industry with a new generation of games on a new generation of platforms," said Paul Lee President of EA Studios. "We're pushing the technology to provide more innovation in our EA branded games and authentic athletic performance in our EA SPORTS games. We're also leading the resurgence of PC gaming with groundbreaking titles like Battlefield 2142, Command & Conquer 3 Tiberium Wars, Crytek Studio's Crysis and of course Will Wright's new game, SPORE."
"EA is demonstrating a ground-breaking level of quality and innovation at E3 this year," said Frank Gibeau, EA Executive Vice President and General Manger of North American Publishing. "Games like ARMY OF TWO and NBA LIVE 07 are going to unleash the power of new consoles like PlayStation3 and Xbox 360. Madden NFL 07 makes great use of the new controller on Nintendo's Wii system."
"E3 is a showcase for EA's portfolio of globally recognized entertainment," said Executive Vice President and General Manager of International Publishing, Gerhard Florin. "Titles like FIFA Football, Lord of the Rings: The Battle For Middle-earth II and the Battlefield franchise are among the most popular games in the world."
EA SPORTS branded E3 line-up
Along with playable demos that showcase deep new offerings of Madden NFL 07, EA will feature tech demonstrations of NBA LIVE, Tiger Woods PGA TOUR and FIFA Football behind closed doors in the EA SPORTS Lab. These demos will illustrate the new tools and development philosophy that drives gameplay and feature innovation in EA SPORTS games on next generation consoles. Highlighting the EA SPORTS Lab will be never-before-seen technology that delivers authentic athletic performance— the athletic movements, awareness, look and emotional intensity that bring characters to life in EA SPORTS games. The Lab will also feature a demonstration of ESPN content integrated in upcoming EA SPORTS games, including ESPN ticker and ESPN SportsCenter Radio updates.
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